Peter Piper Pizza is investing a substantial $1 million to revamp its arcade offerings at over 40 locations across Arizona and New Mexico. This significant investment aims to install more than 100 new games and “clawcade” machines by the end of this August, as recently announced. The company’s decision to refresh its arcade offerings is part of its ongoing strategy to enhance the guest experience and attract more families.
New games and attractions
The new arcade lineup at Peter Piper Pizza is an exciting mix of classic and modern titles, appealing to a wide range of ages and preferences. Some of the new games being installed include fan favorites like Guardians of the Galaxy, SpongeBob Ticket Coaster, and Avengers Pusher Single, which are sure to draw in Marvel enthusiasts. Additionally, carnival-style attractions such as Break the Plate, Ring Toss Jr., and Spider-Man Pusher Single offer interactive and engaging experiences for the whole family.
Monopoly Roll-N-Go and Angry Birds Boom! are among the new games that will offer ticket-based rewards, providing an incentive for players to enjoy these popular titles. The Mystery Machine, featuring Scooby-Doo and the gang, rounds out the selection of new games. It’s noteworthy that the variety of games installed at each location may differ, ensuring that guests always have a fresh and unique experience.
Sales and market position
The 63-year-old brand, Peter Piper Pizza, generated $83.6 million in sales during the year 2025, according to Technomic data. Operating just under 100 locations nationwide, the company continues to maintain a strong presence in the family entertainment sector. The arcade refresh at Peter Piper Pizza follows similar moves by its competitors, such as sibling chain Chuck E. Cheese, which launched an aggressive remodeling initiative approximately two years ago, adding features like indoor trampolines. In 2025, Chuck E. Cheese reported $420.3 million in sales, demonstrating the potential for growth and reinvestment in family entertainment centers.
New menu deals
Peter Piper Pizza is rolling out enticing limited-time offers at participating locations in Arizona, Albuquerque, New Mexico, and Mesquite, Texas. These new menu items and deals provide even more reasons for families to visit and enjoy the complete Peter Piper Pizza experience.
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One of the new offerings is Cheddar Dippers, featuring Peter Piper Pizza’s signature never-frozen dough brushed with garlic butter and stuffed with cheddar cheese. Customers can customize their Cheddar Dippers with a choice of bacon or jalapenos for an added kick. The Mandarin Cranberry Salad is another exciting addition, boasting a combination of mixed greens, mandarin oranges, dried cranberries, sunflower seeds, and a tangy poppy seed vinaigrette. For those with a sweet tooth, the Strawberry Crunch is a must-try, with Peter Piper Pizza’s signature dough topped with sweet strawberry spread, an indulgent icing drizzle, and a crunchy sweet streusel.
Peter Piper Pizza has also launched a compelling deal featuring two extra-large, one-topping pizzas for just $29.99 at participating locations. This limited-time offer provides an excellent value for families looking to enjoy a delicious meal together without breaking the bank.
Company background
Peter Piper Pizza was established in 1973 in Glendale, Arizona, and has since grown to become a prominent player in the family entertainment and dining scene. Operating as a wholly-owned subsidiary of CEC Entertainment LLC, the brand continues to expand and adapt to meet the evolving needs of its customers.
In a statement regarding the arcade refresh and limited-time offers, Chief Marketing Officer Genaro Perez emphasized the company’s commitment to creating memorable experiences for families. He stated, “We are creating more ways for families to share a great meal, play together, and make memories,” highlighting Peter Piper Pizza’s dedication to providing complete and enjoyable experiences for its guests. This focus on enhancing the overall guest experience is a sign to the company’s longevity and success in the competitive family entertainment market.