Fast‑food giants roll out new menu items - FoodWorld News
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Fast‑food giants roll out new menu items

Fast‑food giants roll out new menu items - fast food menu
Fast‑food giants roll out new menu items

Bret Thorn has been a fixture in food‑service journalism for more than two decades, guiding coverage of restaurant trends across the United States.

From overseas reporting to U.S. food beats

After a stint in Thailand where Thorn wrote about business and reviewed eateries, he returned stateside and joined a leading restaurant publication in 1999. That move marked a shift from general business journalism to a focus on dining establishments.

His early overseas experience included contributions to Manager magazine and a regional newspaper. Those roles gave him a perspective on how local tastes intersect with global influences.

Back in the U.S., Thorn accepted the role of food & beverage editor, a position he still holds. The title places him at the center of reporting on menu innovations, operational changes, and consumer preferences.

While his résumé lists a history degree, his culinary credentials come from a certificate earned at Le Cordon Bleu in Paris.

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That training informs his coverage of French techniques and classic dishes.

Impact on industry publications

At the newspaper where he writes, his column earned a national business journalism award in 2006, highlighting his ability to blend editorial insight with market data. The accolade recognized the column as the best staff‑written editorial or opinion piece that year.

He also co‑hosts a podcast that brings chefs and service experts to the microphone, expanding the reach of his reporting beyond print. Listeners get a chance to hear directly from industry leaders about emerging trends.

Beyond daily stories, Thorn contributed entries on comfort food and plated desserts to two major reference works published by Oxford University Press. Those chapters serve as scholarly resources for culinary historians.

His leadership extended to a professional council, where he served as president in 2005. The council brings together editors from across the food‑service sector to discuss best practices.

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Recognition and ongoing work

In 2014, he was inducted into a prestigious culinary society that honors contributions to the craft. The honor reflects both his editorial influence and his background in classic cooking.

Thorn continues to write for a second restaurant‑focused publication, a role he added in 2016 while maintaining his original editorial duties. Balancing two outlets demonstrates his commitment to covering the industry from multiple angles.

His academic background includes a magna cum laude degree in history from a New England university and participation in honor societies. Those scholarly habits translate into thorough research for each story.

Compared with peers who often specialize in either journalism or culinary arts, Thorn bridges both worlds, offering a rare blend of analytical reporting and hands‑on cooking knowledge. That dual perspective gives his audience a more detailed view of how menu trends evolve.

Thorn lives in Brooklyn but grew up in Denver, a background that explains his cross‑regional experience. The move from the Mountain West to the East Coast mirrors his professional journey from local reporting to national influence.