7 Brew, a restaurant brand known for its drive-thru model and wide variety of drinks, has established itself as a company to watch since its founding in 2017. With over 800 stands across 38 states, it’s on pace to surpass 1,000 units this year and is the fastest-growing brand in the US, according to a report.
Rapid Expansion Plans
The chain’s growth comes as competitor Dutch Bros notched an impressive 8.3% increase in same-store sales in Q2 2026. To accelerate its growth, 7 Brew launched its first mobile app in August, streamlining its loyalty program and giving consumers the ability to order ahead.
The app hit the top spot on the iOS App Store and remains in the top five as of press time.
Along with giving loyalty members a chance to win 100,000 points, 7 Brew promoted the launch of its app with a TikTok video that parodies “2001: A Space Odyssey,” with the film’s iconic monolith reimagined as a giant smartphone. This video is the latest in a string of similar marketing efforts from 7 Brew.
These efforts include parodies of “Indiana Jones and the Temple of Doom” and “Mean Girls,” which see the chain working to connect with consumers on TikTok, where the company has more than 685,000 followers and 7.5 million likes. The company’s social media presence is a key part of its marketing strategy.
New Marketing Strategy
Nick Chavez, who joined 7 Brew in late 2024 as its first CMO, has been focusing on building on the brand’s social media popularity. Previously, Chavez served as the US CMO of KFC and in various marketing roles at Nintendo and Yahoo.
Chavez said, “It’s been a remarkable period of growth and development in terms of having more 7 Brews in more communities and more places across the country,” Chavez said of his time at the company so far. “That potential is what attracted me to the brand.”
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Chavez is approaching the CMO role by leaning into the brand’s existing momentum and recognizing the talent that was already in place. He wants to continue to engage with positive fan sentiment and fan communities that were already built up around 7 Brew.
Chavez is building up 7 Brew’s marketing organization, both internally and with outside partners. The company is investing heavily in in-house talent and marketing sophistication, and has partnered with agencies such as Amp, its media agency of record, to drive brand, sales, and traffic growth.
Customer Experience Focus
7 Brew is focused on growing the brand by leaning into the buzz and positivity of the customer experience. The company has been rated as number one in overall consumer rating of any QSR brand in the US, and number one in likelihood to recommend among coffee cafe brands in the US.
The company’s new app is designed to improve the order-ahead process and menu discovery. Our fans have adopted the app, and the app’s incredibly useful in that it’s designed to improve the order-ahead process and the menu discovery process. One thing that we’ve heard from our guests — maybe for newer guests and newer customers — is that with over 20,000 possible flavor combinations across different categories of beverages, the menu can be a little bit intimidating.
The app is there to enable new customers to discover drinks that they might love. But then, equally so, existing 7 Brew customers, fans and followers can customize their drinks on the app, and we’re already seeing that our fans and followers are building, customizing and discovering new drinks and new possibilities from 7 Brew via the app. They can then save and share those drink discoveries with their friends.
The fundamentals of the 7 Rewards program continue to stay the same, you earn 100 points for any size drink you buy from 7 Brew, and at 1,000 points, you earn an any size free drink reward. What’s new about the app is now you can actually bank those 1,000 points, continue to earn more points on top of that, and if you so choose, you could choose to redeem them for free drinks, or you could now choose to redeem them for really cool 7 Brew swag and merch, all the way up to things like cornhole sets or a mini fridge.