International Dairy Queen has hired Phil Crawford as executive vice president and chief technology officer, the company announced in a press release. Crawford joins the fast food and frozen treat chain just months after it expanded a drive-thru AI test. He will oversee IT and retail technology for Dairy Queen corporate and its 7,800 restaurants worldwide.
Crawford has over 20 years of experience in IT and technology, having worked at restaurant brands including Carl’s Jr., Hardee’s, Shake Shack, and Yard House, as well as retailer Godiva Chocolatier. In his most recent position at Adyen, he partnered with various teams to help unlock new revenue streams and provide scalable solutions for better decision-making.
Crawford said he is excited to lead the next chapter of the company’s technology strategy, aiming to build a truly unified, scalable commerce ecosystem. His goal is to deepen consumer engagement and deliver exceptional experiences, whether our fans are ordering at drive thru, via delivery, in restaurant or through our digital platforms.
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According to his LinkedIn profile, Crawford worked on development and management of global tech strategies for CKE Restaurants’ QSR brands Carl’s Jr and Hardee’s. He also wrote in a LinkedIn post that he aims to bring “fresh, tech-forward energy” to the company, ensuring operators have the tools they need to remain profitable.
DQ is already expanding a drive-thru voice AI test with Presto, which began offering the tech to select franchisees earlier this year. The test at company-owned units led to positive results, according to the company. This move could attract new franchisees into DQ’s system, especially as the chain works to add more food-focused Grill & Chill locations.
The company began offering a $150,000 lump sum incentive in May and an additional $200,000 per store if development occurs within 18 months of the first Grill & Chill opening.
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Crawford succeeds Kevin Baartman, who is retiring from his position as chief technology officer. Crawford’s experience and expertise in the field will likely be invaluable as Dairy Queen continues to improve its operations and customer experience.
Crawford’s experience will be helpful. Dairy Queen customers can expect a better experience.
It is a significant development for the company. The company’s technology strategy is a key area of focus. They are working to build a unified commerce ecosystem. This will help them deliver exceptional experiences to customers.