Pizza Hut has teamed up with NFL Quarterback Josh Allen for new promotions during the football season. The campaign includes a Triple Treat Box Gameday Edition, which comes with two pizzas, breadsticks, and cinnamon sticks starting at $21.99.
The box can be upgraded with a 2-liter of Pepsi for an additional $2. Pizza Hut is also promoting a Big Hut Deal, including a large pizza with three toppings on your choice of Hut Crust, for $10.
Josh Allen first teamed up with the chain last year to promote the return of the Triple Treat Box. In a statement, Chief Marketing Officer Melissa Friebe said he is “exactly the kind of quarterback we want in our corner on gameday.”
Friebe said Josh Allen brings the energy, the personality and, of course, plenty of ‘Huts’ to the field. This season, they’re bringing that same spirit to QBs everywhere — from the pros to the person who always calls the plays, runs the tailgate, and makes sure the pizza gets there.
Related: Starbucks Sells Record Number of Unicorn Drinks
Pizza Hut’s NFL campaign this year is focused on quarterbacks who are charged with calling “hut” on the field. Customers can upload a video of themselves saying “hut” in action at pizzahut.com/gamedaystartswithhut for the chance to win free pizza for life.
To coincide with this campaign, the chain temporarily dropped “Pizza” from its name and will go by “Hut” at a restaurant in Plano, Texas, as well as on all its social media channels. It used to be the Official Pizza Sponsor of the NFL, taking over from Papa Johns in 2018. Little Caesars took on the role in 2022 and is currently running its own promotions to coincide with the season.
In June, Pizza Hut parent company Yum Brands announced definitive agreements to sell the pizza chain to LongRange and Yum China in two separate deals for a total of $2.7 billion. Yum China closed its transaction earlier this month for Pizza Hut China.
The company has introduced new medium and large pizza boxes that can be transformed into field goal posts and, when two boxes are placed back-to-back, an entire football field.