Subsequently, threat and belief would are also two essential factors affecting individuals’s’ conduct in digital environments. There are three factors might affect individuals to do the shopping for determination, firstly, individuals cannot study whether the product satisfy their wants and wants before they obtain it. Secondly, buyer may concern at after-sale services. Finally, customer may afraid that they cannot fully perceive the language used in e-sales. Based on these factors customer perceive danger could as a significantly cause influence the online purchasing behaviour.

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